Every world- class city deserves a world-class destination.

Great cities of the world have some traits in common – a rich history, a diverse cultural and social fabric, and the inherent wisdom to evolve with changing times.

Responding to ever-changing demands and evolving lifestyles, great cities rise to the challenge by creating dynamic urban centres – hubs of economic and social activity that invigorate not just their own precinct, but the entire metropolis.

Mumbai is ready for a city centre that inspires, elevates and makes her citizens proud. A destination that will change Mumbai as we know it today.

Presenting - a destination that will change Mumbai’s Geography forever – Lodha New Cuffe Parade

Next to the well-known IMAX Dome complex, just off the newly constructed Eastern Freeway and extending over 250 acres, is the last major undeveloped piece of land in the island city. On this historic piece of land will emerge a new urban centre for Mumbai, created by MMRDA, the apex body that has given Mumbai the Bandra-Kurla Complex, India’s finest business district.

This landmark destination offers an enviable location, excellent connectivity to every corner of the city, meticulous planning and execution by a state government agency, the vision and expertise of the finest planners, the most efficient and eco-sensitive design – on a scale never seen before. The result: a world-class lifestyle that Indians have hitherto only dreamt of – Lodha NCP.

The development proposal* for Lodha New Cuffe Parade has been put together by some of the world’s finest design agencies, including Pei Cobb Freed & Partners, master planners of Raffles City, Singapore; Buro Happold, internationally acclaimed infrastructure planning consultants; and Surface Design, ranked amongst the world’s top 100 landscape designers.

Every detail has been thought of and provided for at Lodha NCP, from civic infrastructure to cultural activities. To create a word that balances luxury living with a responsibility and long-term commitment to the environmental, social and economic fabric in which we live. At Lodha New Cuffe Parade diverse means of transport reduce the need for private vehicles, as they connect residents quickly and conveniently to any part of the city. At Lodha NCP green open expanses, wide roads, cultural spaces and parks abound. Where luxurious residences are complemented by eco-sensitive materials and design. Giving Mumbai its most vibrant, most sophisticated and most perfectly planned urban centre – Lodha New Cuffe Parade.

Partners

Architects: WOHA, Singapore

Lodha New Cuffe Parade boasts ‘breathing architecture’, a remarkable style of architecture where residences are detached from each other, each naturally ventilated with 3 sides open for healthy air circulation and sunlight. Patented by WOHA, the architects who gave Singapore and the world the finest green high-reses.

WOHA’s architecture is distinguished by the fact that no two WOHA buildings feature the same design. Each project constitutes a specific response to the potential of the plan and the site. Combining a profound awareness of local context and tradition, as well as contemporary architectural forms and ideas, WOHA projects create a unique fusion of practicality and invention.

WOHA has received numerous international awards for excellence in design, particularly for the green high-rise, Newton Suites, Singapore; and the luxury resort, Alila Villas, Uluwatu, for which they won The Green Good Design Award, The International Highrise Award 2010, The President Design Awards 2010 and the World Learning Building of the Year Good Design Award, at the World Architecture Festival. WOHA’s well-known projects span the Asia-Pacific region, including Singapore, Malaysia, Thailand, Indonesia, Taiwan, Australia, Maldives and China.

The firm shows an unflinching commitment towards innovation. Ingenious solutions to environmental stability, without sacrificing the aesthetic delights of architecture itself – the guiding principle for WOHA’s designs. The firm believes that each project should add a humane and desirable environment to the world, resulting in a continuous improvement of the constructive environment. Attention to detail, proportions, and scale, together with common sense ensure the finished product fully develops the potential within the concept.

Landscape designers: Sitetectonix, Singapore

Lodha NCP is home to Mumbai’s single largest landscape, extending over 15 acres, with lush manicured lawns, themed gardens, tree-lined walkways, floral nooks and a herb garden. All beautifully planned and designed to create a unique landscape that fuses architecture with its surroundings brought to life by Sitetectonix.

Based in Singapore, Sitetectonix is globally acclaimed for its contribution to landscape architecture, urban design and planning. The firm boasts an impressive and wide-ranging portfolio, and several awards for design excellence. Sitetectonix is known for innovative, cost-effective designs that take into account the environmental, social, cultural, historic and economic circumstances of each project. With this understanding, the firm is able to create innovative design solutions that are consistently executed with uncompromising quality. Sitetectonix’s high-profile projects include the Anglo-Chinese school, Singapore, Far East Square, Singapore, ITE First regional campus, Singapore, Kanuhura beach resort, Maldives and the much-awarded Hotel Sofitel Central, Hua Hin.

The Gymkhana by Wilson Associates

The Gymkhana, a resplendent 75,000 sq.ft grand luxury clubhouse at Lodha New Cuffe Parade is designed by Wilson Associates, Singapore.

Founded in 1971, Wilson Associates specializes in luxury interior architectural design. Over the past 40 years, the firm has designed some of the world's most iconic hotels, resorts, casinos, restaurants, luxury transportation and residences. Some of their path breaking work includes iconic five-star properties like Armani Hotel Dubai, Atlantis Bahamas, The Broadmoor, Conrad Koh Samui, Dorado Beach, a Ritz-Carlton Reserve, Fairmont Monte Carlo, Four Seasons Hong Kong, Hilton Berlin, Montage Laguna Beach, Oprah Winfrey Leadership Academy, Park Hyatt Abu Dhabi and St. Regis Singapore. Today, the firm has seven international offices and more than 350 employees. Blending experience, innovation and solid business principles, Wilson Associates is consistently named one of top international hospitality design firms.

Lodha New Cuffe Parade Evoq - From the most celebrated designer PHILIPPE STARCK

His creations are works of museum art. His designs are conversation starters. He’s bold, startling, unpredictable, and Starck. Philippe Starck is the most renowned designer of our times - and also the most versatile. He has turned everyday items such as a humble lemon squeezer, into a work of art. From lamps and kitchen equipment to museums and hotels, his creations exude imagination and originality. The interiors he has dreamed up for prestigious restaurants and hotels are talked about and revered across the globe. His designs reflect a bold, almost rebellious style that is at once startling and individualistic – tinged with poetry and humour. He envisions drama in everything he sees, creating scenarios that lift people out of the mundane and the everyday, and transport them into an imaginative and inspiring setting.

Some of his most renowned works across the world include –

• G-Tower Dubai UAE
• Icon Brickwell, Miami USA
• Downtown, New York, USA

Lodha NCP Estrella – By the Design Czarina KELLY HOPPEN

Kelly Hoppen’s influence on design is far-reaching and timeless. Celebrity residences, private yachts, boutique hotels and luxury resorts across the world bear her signature imprint: a harmonious fusion of calming Eastern influences with Western order and balance; muted colours with luxurious textures; simple lines with sophisticated detailing. With a design empire that spans interior design, a luxury product range, eight successful design books and a sought-after design school, Kelly Hoppen MBE, has earned a distinguished fan following across the world – from football legends, celebrity pop stars and Hollywood A-listers to fellow designers and connoisseurs of style. Now, for the first time, the design world’s most sought-after ‘style guru’ comes to India. To transform Lodha NCPs Lodha Estrella with her unique aesthetic and superlative sense of style. Some of her

most renowned works across the world include –

• Murmuri, Barcelona
• Barkli Virgin House, Moscow
• Battersea Residence, London